Scott Mari

Illustration, Interactive, and Design

Sprite Logos for the RocketCash Campaign

I was part of a team of three designers walking the tightrope between excellent new creative work and concepts that were so out of the box that they would be too much of a stretch to be considered 'Sprite.' So trying to give the client something new, but not too new, was a three month ordeal that resulted in the final work seen above. That logo was seen on nationally televised commercials for the 'Buy Sprite, Get RocketCash' campaign, as well as on all bottles and packaging.

Sprite Logo
Sprite Logo
Sprite Logo
Sprite Logo